Fist of Flour Doughjo is OPEN! Reflections on the past six open days
Just in case you’ve missed it, we have officially opened the door to the Doughjo for limited dinner service, weekly from 5-9pm Wednesday-Sunday. We have been open six whole days! (at the time of this post) and we’re going strong, despite several minor obstacles we’ve encountered during all of this including the top oven blow out, the almost electrical meltdown, and learning how to use the hold/mute feature properly on our new phone. I hope I’m not over-sharing with everyone here, but this is how I blog.
I want everyone to know, we will start this small, and grow into our new shell, just like we did with our First trailer, heck, just like our first few BYO private parties in my back yard with the first hand built pizza oven. I overheard a customer tonight say they had been in attendance to one of those early parties and had my “backyard pizza.” That was four years ago, in the winter of 2010, maybe the spring. Tonight, another blast from the Laurel past came in who worked with the Oakland Food Connection when we were first starting out, slingin at the Farmers market in the Giant Burger parking lot in the fall of 2010. I hope the customer who always paid with $2 bills finds out we’re back in the Laurel, and stops in to say hi. I do remember a lot of cold rainy mornings back then in the early days. What did happen to all of our rain this year by the way?
I do find it rather ironic, I and my crew have spent the last three Bay area winters working through all kinds of conditions in a 10×10 fabric tent, and now we’ve taken shelter under some brick and mortar in the driest year and warmest winter for some time, right across the street from where we went public without actual permission from anyone of authority over such matters. Cosmic solid with a twist perhaps? Not sure, but it feels good being where we are. I looked at several places around Oakland before finding our new digs: Downtown, Mid town, Temescal, Emeryville border, you name it, if it had a for rent sign I was knockin. We even tried to make a couple deals, thought we had this or that, and none of those panned out. I think we were supposed to land right here, close to home where we had planted roots. I mean I must’ve sat and stared a dozen times over at Roma Pizza from the Giant Burger parking lot with a terrible hangover at 9am saturday morning going, I wonder what kind of thing they got going there? I bet they’d sell. I dunno, I wasn’t quite ready for that. I think I had only sold 20-30 pizzas by then over a couple weekends. But I saw it. I thought someday, maybe, a little tiny takeaway spot. I vaguely remember wondering if they’d call the cops or the health department on us because we were a similar business operating as a rogue unit of one guy. Just me. Little did I know, they weren’t inviting anyone of authority around that place lemme tell ya…
Now I stand in the “fishbowl” as we affectionately call our storefront of glass and security bars, gazing across MacArthur Boulevard at the Giant Burger parking lot, looking back at a simpler time where ideas and inspiration were all around me. That feeling is back again. A new space, a new set of ovens and a whole bunch of new menu ideas and extended hours in the works. Not to say I haven’t had the feeling all along, every step of the way, but the entity reaches a certain point where its alive, sustaining, growing, moving, doing, learning, adapting and surviving without as much help from me. It’s a good feeling, and a scary one too. I believe the line that comes to mind was “feed me Seymour.”
Come see us at the Doughjo, 4166 MacArthur Blvd, right off the High St. exit from 580. Please use appropriate navigational devices to guide you. I think most of our immediate neighbors have been following their sense of smell. We start taking the night’s orders at 4:30. Call 510 531-6367. Revised_Limited_menu012314